Post celebrating some of the newest members of the Class of 2026
Role:
Post ideation and creation
Description:
The Early Decision 1 pool of admits deserved a special shoutout as they were some of the first members of the Class of 2026. I created the concept for the post and executed it by taking the photo. I used the admit packet so that it would be recognizable and hid the student model’s face so that the new admits could envision themselves in that spot. It was released on Facebook, Instagram, and Twitter.
Wesleyan’s Early Decision Release 2021
Caption:
“Congratulations to our newest #Classof2026 admits from our Early Decision 1 program! Welcome to Wes – we’re so glad to have you! “
Metrics:
Facebook:
Reach = 5,267
Reach engagement = 8.44%
Instagram:
Reach = 13,148
Reach engagement = 12.66%
Twitter:
Impressions = 9,221
Impression engagement = 0.70%