Wesleyan's First Day of Winter

Wesleyan’s First Day of Winter 2021

Post celebrating the First Day of Winter

Role:

Post ideation and creation

Description:

On the first day of winter, Wesleyan’s campus did not look very wintery. I decided to improvise with past snow photos instead of a bleak, current photo. It was posted to Facebook, Instagram, and Twitter.

Caption:

“While there may not be snow on campus for the #FirstDayofWinter, we can certainly appreciate past wintery scenes.”

Metrics:

Facebook:

Reach = 5,348
Reach engagement = 3.04%

Instagram:

Reach = 9,799
Reach engagement = 14.91%

Twitter:

Impressions = 2,237
Impression engagement = 0.98%