Pre-event, event, and post-event coverage for Wesleyans 189th Commencement Ceremony in 2021

Role:

Post ideation, strategy, and creation

Description: 

This campaign was the effort to inform the Wesleyan community about the Class of 2021’s graduation ceremony prior to, during, and after the event. The posts spanned over Facebook, Instagram, Twitter, and LinkedIn. The strategy included distributing posts to the appropriate platforms for maximum target audience reach.

Posts prior to the event included safety protocols and how to participate virtually. There was live coverage provided on Facebook, Instagram, and Twitter during the event. Full albums and recap stories were distributed on social media after the event.

The deck linked provides a more robust overview of the campaign.