A short series showcasing what students do over the summer

Role:

Post ideation, strategy, and creation

Description: 

This campaign was conceptualized in order to show what students do over the summer in relation to their Wesleyan Education. There also was a small component promoting the relationship our students have with alumni as some received their internships through alumni connections. The target audience was prospective students and current students to demonstrate the opportunities Wesleyan provides.

On Instagram, the average Reach Engagement Rate was 9.06%, with the top post performing at 10.13% (Daelle Coriolan ’24). On Facebook, the average Reach Engagement Rate was 2.23%, with the top post reforming at 5.58% (Aldrean Alogon ’23).

The deck linked provides a more robust overview of the campaign.